Now that you’ve gotten a brief overview of what it’s like to sell on, you may be interested in how to apply to sell on Walmart Marketplace. We’ll explore more of these programs and tools later on. You can see beneficial analytics up front to power your business decisions in the moment and in the future. When you partner with a large retailer like Walmart, you get access to some of the most innovative ecommerce solutions - advanced listing quality tools, advertising options and expedited shipping programs that can organically boost conversion up to 50%, to name a few. Certain product categories, such as consumer electronics and cameras, have a lower referral fee of 8%. That’s true for many categories, including apparel, beauty products and home & garden. This fee varies by category (view a full breakdown here) but is typically 15%. Instead, the only cost is a reasonable referral fee on each completed purchase. Walmart Marketplace uses a straightforward, simple pricing structure and charges no setup or monthly fees. Walmart is known for its low prices for customers, and that’s also true for its sellers. What does that ultimately mean for you? With less competition, you get more visibility for your listings, and you’re in great company, selling alongside other professional sellers and Walmart’s first-party products. To get approved, you need to offer high-quality products priced competitively and provide top-notch customer service. Plus, remember that Walmart Marketplace is a curated community of sellers. Leveraging this traffic is a huge advantage of selling on - you can get your products in front of an already established audience and unlock a whole new customer base on the site and the mobile app. The audience is currently more than 120 million monthly unique visitors, according to ComScore. With Walmart’s worldwide recognition and seemingly endless product categories, it’s no surprise that is a go-to shopping destination for many. Pros of Selling on Walmart Marketplace 1. To learn everything you need to know about how to start selling on this online marketplace and how to get started, look no further than this blog post.Īhead, you’ll find information about the registration process from start to finish, helpful insider tips and how to leverage integration partners to fuel success on. With dozens of categories spanning everything from fashion to electronics and much more, Walmart Marketplace is an effective sales channel for sellers both big and small in the United States.Īs continues to grow (it saw 79% ecommerce growth in 2020) and online shopping becomes the norm for millions of Americans, a lot has changed since Walmart Marketplace’s inception. Walmart Marketplace is now comprised of thousands of sellers, and it’s still growing. This opened up the platform to third-party sellers whose products complement the existing offerings from first-party brands. has long been an extension of the popular brick-and-mortar Walmart stores, but it wasn’t until 2009 that the Walmart Marketplace launched.
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